Underdog Pets Selected as One of 100 Trail-Blazing Businesses.


Underdog Pets have been selected as one of 100 trail-blazing small businesses in the official count-down to Small Business Saturday.

This year’s Small Biz 100 features a range of unique independent businesses each contributing to their communities and offering something different, including Underdog Pets, founded in 2014 by sister duo Heather and Mhairi. Underdog Pets was born out of a love of dogs and a desire to provide great jobs and a great service! As a family owned and run business with a shared love of animals and a passion to build a business together; the sisters set out to create somewhere that they loved to work that provided a trusted local service to the community. Underdog Pets is an award-winning pet service having won Best Pet Care Business in Scotland in 2018 and Lanarkshire in 2019.


Underdog Pets joins hundreds of previous Small Biz 100 businesses, which have been announced by the iconic campaign since its UK launch in 2013.

Day one of the Small Biz 100 count-down kicks off in August with Underdog Pets being placed in the spotlight on 15th November, where it will be celebrating by offering a free treatment from one of its luxury shampoo’s.

 Co-Owner of Underdog Pets, Mhairi said:

“We’re excited to be part of the nationwide campaign to highlight the hard work and creativity of small businesses like ours. We are continually trying to support and build relationships with the organisations in our community and this helps us do just that.”



Director of Small Business Saturday, Michelle Ovens MBE said:

 Each year this campaign has grown in support from government, business and communities alike, and so we can’t wait to begin the annual 100-day countdown to Small Business Saturday with the launch of the Small Biz 100 2019.

 “Small Business Saturday’s increasing popularity means it was harder than ever to choose just 100 of this country’s incredible 5.6 million small businesses to showcase, but we believe those we have chosen are true representatives of the diverse, creative and inspiring heroes at the heart of our communities.”


In its seventh year, Small Business Saturday is the UK's most successful small business campaign, which last year saw an estimated £812 million spent in small businesses across the UK on the day, according to research commissioned by founder and principal supporter American Express.

This was up from the £748 million spent on Small Business Saturday in 2017, with 59% of people aware of the day saying they spent more than usual.

The #SmallBizSatUK campaign trended in the UK top 5 on Twitter on the day, reaching over 100 million people globally.

 The Prime Minister, the Chancellor of the Exchequer and the Mayor of London were among those publicly supporting the campaign, alongside more than 90% of local councils.

Small Business Saturday also benefits from the backing of leading business organisations including the Federation of Small Businesses, Indeed and Dell. The campaign is also supported by Amazon,, Square and Xero.

Small Business Saturday 2019 is open to all businesses to participate in and will commence its regional bus tour roadshow across the UK during the autumn, to drum up further support.

The full list of businesses chosen for the Small Biz 100 can be found here.

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