New Products
All the latest dog brands and new products lovingly curated by Underdog HQ all in one place.
Beco Recycled Soft Monkey Dog Toy
A soft and cuddly toy that dogs love to curl up to or wrestle with. This toy has double-stitched seams and a squeaker to help keep them entertained. Made from recycled materials giving plastic another life. Medium85% Recycled Polyester15% Polyester...
£8.99
Recycled Rough & Tough Koala
Some dogs believe in tough love. This is for them. A rough & tough toy that can withstand a chew and wrestle during playtime. Made from recycled materials, it reuses what’s already here, giving waste a second life while encouraging...
£9.99
Recycled Soft Giraffe
A soft and cuddly toy that dogs love to curl up to or wrestle with. This toy has double-stitched seams and a squeaker to help keep them entertained. Made from recycled materials giving plastic another life. Medium80% Recycled Polyester20% Polyester...
£9.99
Recycled Rough & Tough Shark
Some dogs believe in tough love. This is for them. A rough & tough toy that can withstand a chew and wrestle during playtime. Made from recycled materials, it reuses what’s already here, giving waste a second life while encouraging...
£11.50
Rough & Tough Recycled Whale
Some dogs believe in tough love. This is for them. A rough & tough toy that can withstand a chew and wrestle during playtime. Made from recycled materials, it reuses what’s already here, giving waste a second life while encouraging...
£9.99
Recycled Rough & Tough Puffin Dog Toy
Some dogs believe in tough love. This is for them. A rough & tough toy that can withstand a chew and wrestle during playtime. Made from recycled materials, it reuses what’s already here, giving waste a second life while encouraging...
£9.99
Ancol Jawables Tough Ball Black/Orange Dog Toy
The Ancol Jawables Tough Ball For energetic dogs who love to run, retrieve, swim and tug. The toys have been tested on big and strong dogs. With hi-visibility colours, a high-density polymer material, these toys are lightweight and floats for...
£5.40
Ancol Flashing Star Ball
Highlights The perfect toy for dogs who love to run and fetch Shape creates a varied bounce to keep your dog guessing Floats in water Flashes for added excitement Product Description The Ancol Flashing Star Ball is the ideal toy...
£6.99
Anco Naturals Hairy Rabbit Ears
Anco Hairy Rabbit ears pack such a delicious flavour and a satisfying chewing texture that your dog will absolutely love. They could be a good alternative to pig/cow ears for something smaller but they do also have the added benefit...
£4.70
Ancol Jawables Frame Ball Green/Orange
For energetic dogs who love to run, retrieve, swim and tug. The toys have been tested on big and strong dogs. With hi-visibilty colours, a high density polymer material, these toys are lightweight and floats for dogs who are ready...
£4.80
Ancol Jawables Ball Tug
This range is for energetic dogs who love to run, retrieve, swim and tug. Tested on big and strong dogs. With high visibility colours and a high density polymer material, these toys are lightweight and floats for dogs who are...
£6.95
Ancol Dog Toy Jawables Grenade Purple
Perfect for retrieval and tugging games. Can be filled with treat paste in the bottom to keep your dog entertained for longer. Measures 35cm. Designed to be tough and is not indestructible.
£6.49
Ancol Jawables Framed Rugby Ball Dog Toy
Ancol Jawable Framed Rugby Ball is the perfect toy for retrieval games, floating in water, and providing an unpredictable bounce for increased entertainment. Constructed with tough materials, it measures 16cm and is sure to provide hours of outdoor fun.
£6.79
Yak Cheese Dog Chew Coconut
Petello Yak Cheese with Coconut Dog Chews are 100% natural, gluten-free and calcium-rich treats made using a vegetarian recipe with human-grade ingredients. The addition of Coconut adds many potential benefits for dogs as it is an excellent source of fatty...
from £10.99
Denzel's Halloween Jack 'O' Lantern Pumpkin Bites
Treat yourself this Halloween with Denzel's Jack-O-Lantern Pumpkin Bites! These vegan-friendly, pumpkin treats are made with fresh banana, pumpkin and beetroot for a deliciously scary snack. When you finish devouring them all, keep the packaging to hang up as a...
£2.00
Denzel's Halloween Toffee Apple Soft Sticks
Open if you dare! Our Denzel's Toffee Apple Soft Sticks are the veggie-friendly pick 'n' mix treats you've been dreaming of! Soft-baked with fresh pumpkin, apple and cinnamon, these delightful vegan sticks are made with 100% natural ingredients and...
£2.50
Earth Animal No Hide The Feast One
Earth Animal No Hide The Feast Delivering a true festive feast with an innovative, healthy and natural rawhide alternative, Earth Animal The Feast is a delicious no-hide Christmas chew, delivering an intensely rewarding, satisfying and nutritious snack dogs love, perfect for...
from £4.99
Sweet Potato Jerky with Jackfruit 70g
Watch out woofer, there's a new treat in town and it's bursting with plant-based deliciousness. Perfect for Meat Free Mondays, these lip-smacking jerky pieces are packed with flavour thanks to our plant pals; sweet potatoes, jackfruit, and pumpkin seeds. Vet...
£3.50
Tropical Mango Jerky
With mango, sweet potato, and quinoa, oh my! Treat your woofer to these delicious jerky fillets, packed with flavour and plant power. Our vet and nutritionist-approved recipe truly delivers on taste, as part of our meat-free menu for the hungry...
£3.50
£2.50
Bugalugs Antiseptic First Aid Spray
Bugalugs Antiseptic First Aid Spray is a clinically proven advanced formula utilising hypochlorous acid, nature’s disinfectant that is produced by your pet’s immune system as a natural response to combat infections. Dermatologically tested and Hypoallergenic, our anti-bacterial, anti-viral and anti-fungal...
£8.99
Bugalugs Antiseptic Itchy Skin Relief Spray
Bugalugs Antiseptic Itchy Skin Relief spray is a clinically proven advanced formula utilising hypochlorous acid, nature’s disinfectant that is produced by your pet’s immune system as a natural response to combat infections. Dermatologically tested and Hypoallergenic, our anti-bacterial, anti-viral and...
£8.99
Bugalugs Antiseptic Eye Drops
Bugalugs Antiseptic Eye Drops is a clinically proven advanced solution utilising hypochlorous acid, nature’s disinfectant that is produced by your pet’s immune system as a natural response to combat infections. Dermatologically tested and hypoallergic, our natural anti-bacterial, anti-viral and anti-fungal...
£8.99
Bugalugs Aloe & Kiwi Shampoo
Soothe and hydrate the dog’s skin with this gentle new pH balanced Aloe & Kiwi Dog Shampoo. This deeply soothing formula will give the dog’s coat a healthy shine and a long-lasting tropical scent. Infused with kiwi to nourish the...
£8.99
Baby Fresh Dry Shampoo
Perfect for those lazy hair days, Bugalugs New Baby Fresh Dry Shampoo is great for an instant refresh, whether you’re on the go or just need a boost our Dry Shampoo is a must have for your pampered pooch. In...
£8.99