New Products
All the latest dog brands and new products lovingly curated by Underdog HQ all in one place.
Bugalugs Maxi White Shampoo
Our PH balanced whitening dog shampoo is formulated to brighten white and light coats whilst enhancing colours in all coat types. Removes dirt and stains, leaving the coat feeling soft and shiny with a pineapple and passionfruit fragrance. Can be...
£5.49
Bugalugs Luxury 2 in 1 Shampoo + Conditioner
A luxury 2 in 1 papaya and coconut dog shampoo and conditioner that cleanses, nourishes and conditions the dog’s skin and coat in a luxurious lather.
250ml
£5.49
KONG Cozie Ultra Alligator
The KONG Cozie Ultra uses KONG Ultra-Tex fabric construction, which combines ultra-durable technology that uniquely supports action-packed fun. The ripstop material and reinforced seams are supported with a robust interior liner and is designed to fulfill a dogs natural hunting...
£13.55
Beef Steak Bubbles for Dogs
Non-toxic bubbles for pets are infused with the rich and mouthwatering flavour of beef steak, making playtime even more enjoyable for your furry friend. The delicious scent and taste of beef will have your pet running, jumping, and playing like...
£5.00
Vets Best Advanced Dental Pocket Spray 14ml
Vet's Best advanced dental spray is a convenient pocket size dental spray for on the go. Formulated with natural ingredients such as peppermint and aloe Vera, which help prevent dental plaque and tartar build up, as well as maintaining fresh...
£3.99
Bugalugs Antiseptic Flea & Tick Spray
Bugalugs Antiseptic Flea & Tick Bite Relief Spray is a clinically proven advanced formula utilising hypochlorous acid, nature’s disinfectant that is produced by your pet’s immune system as a natural response to combat infections. Dermatologically tested and Hypoallergenic, our anti-bacterial,...
£8.99
Summer BBQ Natural Treats Dog Munchie Box
Underdog's Summer BBQ Natural Treat Munchie Box is packed full of delicious natural treats that we're sure your dog will love! Lovingly picked and boxed, ready to devour but beware, they box is packed full of so many tasty treats you might...
£10.00
£8.10
Denzel's Birthday Gift Box for Dogs
Happy Birthday to you! To celebrate, find 2 packs of very special birthday treats & a free birthday card inside. Denzel's healthy, sustainable birthday dog treats are lovingly made in Ireland from 100% natural ingredients. No added sugar or nasties...
£5.00
W'Zis Postman & Roast Grab & Go
Pop it in your pocket. Perfect for walks or a training session. This cardboard dispenser is 100% plastic free and recyclable. These 100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time...
£2.50
W'ZIS Smoky Dubya Dog Treat
The Smoky Dubya is a plant-based dog chew with tomato and sweet potato. A longer-lasting chew with added bonus of fillable holes. The Dubya can be chewed on its own or fill the holes with your chosen paste. Smear it with dog-friendly peanut butter...
£9.95
W'ZIS Nutty Dubya Groove Dog Treat
The Nutty Dubya is a plant-based dog chew with peanut butter and pumpkin. The Nutty Dubya Groove has a greater capacity to hold dog-approved pastes. On its own, the groove gives them something to stick their teeth into. Smear it with dog-friendly...
£9.95
Petkin Sunscreen Spray for Dogs
Doggy Sunscreen by petkin is a specially formulated easy-to-administer cooling ‘doggy sunmist’ spray. The SPF 15 in a bottle creates a fine cooling mist spray for easy use and application. This ensures that both pet’s fur and exposed areas are covered...
£6.25
Wahl Dog Shampoo Oatmeal Essense
Wahl Showman Oatmeal Essence Shampoo is the perfect shampoo for animals with very sensitive skin. It contains oat proteins to soothe and reduce irritation in the skin, as well as natural coconut extract and almond oil to help moisturise in and condition...
£9.99
W'zis Postman & Roast Treats & Tin
W'zis Postman & Roast Treats & Tin You can’t do the W’ZIS rattle without the tin. The durable, reusable tin will slip effortlessly into your pocket or purse. Keeping the treats fresh and the smell locked in — or else you’ll...
£6.95
W'zis Lamp Post & Chips Treats & Tin
W'zis Lamp Post & Chips Treats & TinAfter some consideration, we decided not to mirror the unique aroma of lamp posts. These have a more gentle flavour profile. The splendid blueberry colour comes from the inclusion of purple sweet potato. ...
£6.95
W'zis Slipper & Biscuit Treats & Tin
These 100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth cleaning. But you can afford to be generous; these healthy morsels only contain 1 calorie per treat,...
£6.95
Gut Pup - Prebiotic Banana Bread Dental Chews
This Deep Clean Dental Chew's spongy texture helps to reduce plaque, promote healthy teeth & gums, and so much more...Each delicious banana-flavoured chew contains three types of prebiotic fibre, which help to develop and maintain a healthy gut microbiome — improving...
£7.99
Zen Pup - Calming Dental Dog Chews
PupPup's Calming Dental Chew texture helps to reduce plaque, promote healthy teeth & gums, and so much more…100% natural calming ingredients (hemp, chamomile, and valerian root) help to alleviate separation anxiety, hyperactivity, irritability, and reduce stress related to loud noises.All PupPups premium,...
£7.99
Emily Brooks Bamboo Dog Bowl
Pamper your pooch and serve their favourite meals with this spotty Dalmatian ’inspired’ bamboo fibre dog bowl. Colourful inside caption reads ’Feed Me Now’
Brand: Emily Brooks
Bamboo fibre dog bowl
£10.00
Emily Brooks Collapsible Dog Bowl
We all know our furry companions' favorite times of day involve food! With this collapsible Bowl meal, times have become even more accessible as they can have their food on the go! There's no need to rush back as this...
£9.99
Beco Bamboo Bowl Waves
An understated bowl for contemporary living. With a classic and simple design, this sustainably made bamboo food and water bowl is made from plant-based materials and sits comfortably in any home. A deep bowl with lots of capacity, the gentle waves on...
from £7.99
Beco Bamboo Bowl Honeycomb
An understated bowl for contemporary living. With a classic and simple design, this sustainably made bamboo food and water bowl is made from plant-based materials and sits comfortably in any home. A deep bowl with lots of capacity, the honeycomb design is a...
from £7.99
Yakers Dog Chew Original
YAKERS 100% Natural Dog Chews, made with Himalayan Yak Milk! YAKERS dog chews are suitable for all dogs over 4 months old, and are ideal for serious chewers, these are softer in comparison to extra tough Antlers & Buffalo Horns...
from £5.99
Yakers Dog Chew Strawberry
YAKERS 100% Natural Dog Chews, made with Himalayan Yak Milk! YAKERS dog chews are suitable for all dogs over 4 months old, and are ideal for serious chewers, these are softer in comparison to extra tough Antlers & Buffalo Horns...
from £5.99